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Our logo markis originated fromthe fourth dimensional image of a cube. The fourth dimensional cube in English is called“Hypercube”.  In Japanese, it is translated as “Super Cube”. The fourth dimension is themathematicalfourth dimension, which represents the assumed space that is constructed by axis X,Y, Z, and F which cross at the angle of90 degrees.

"iMi" stands for Image Mission Inc. as well as two of us supporting the Mission. The logo was designed by
Mr.Hideyuki Kume, our friend and an eminent Japanese graphic designer. We also believe "i" stands for all the people supporting us, our staffs, our customers and consumers. He also says the logo stands for two exclamation marks with a big "W" which stands for "Wonder" upside down. "Wonder" is our theme for
toys. Where there is a surprise and wonder, we believe that is where children start to think "why", and that is where their scientific mind is generated. We hope to bring a big "Wonder"to the world!

In November 2000, ImageMissionInc.was established. Our theme is to be natural, real and scientific. We are aiming for a Public Company. As the first step to be a public company, we changedour form oforganizationto a joint-stock corporation in December, 2004.

 The genre we cover in business for now istoy and hobby.  The kind of products we are looking for are not only for children but for adults who still have the flexible mind of children. We would like to introduce information and such products which would bring “wonder” and “surprise” as well as fun to the people who play with it.  We are looking into the market of not onlyJapan but of all over the world.

"Natural" We are seeking for products which are good and natural not only for human but also for our environment. For wooden toys, we are PlanToys lover, which is the only product in the world that is made of preservative-free recycled rubber wood. Other than Plantoys, we strictly select the kind of toys that do not have any harmful substances. This is because we hope to cherish “life” of not only ourselves, but our motherland and the toys themselves to convey the message of life to our next generation to come.

"Real" Among so many existing toys and educational materials in the world, we select and recommend genuine products which have their original concepts and philosophy incorporating the truth of the space. We are sure that the innocent hearts and eyes of children will absorb many valuable things and excitement from genuine products.

"Scientific" Since we have been searching for scientific toys and products, we have come to be in contact with scientists, researchers and artists. We hope to incorporate their ideas, dreams and designs into products to let children enjoy such wonderful ideas of the specialists, because children are spontaneous scientists themselves.

Natural, Real and Science: These are the three themes we came to conclude as the most indispensable elements that should be considered for the products for children who are to succeed the generation to come.

We welcome friends to join us for the study of valuable products for the future!